Cereal Innovation

No matter where you shop—Amazon, Whole Foods, Walmart, or you local grocery store—there is usually at least one aisle full of cereals to choose from. Assuming that most adults are choosing lower sugar content items, the selection drops down to a lot less but what about if you are looking for Cheerios or Lucky Charms or Frosted Flakes? Can you still enjoy those products?

Manufacturers are seeing that the above three cereals are enduring in their appeal so are trying best to release versions of those items from different flavored marshmallows to different flavored choices (honey nut, apple cinnamon, etc.) to even claiming reduced sugar. Yes, that might attract your attention but what else can they do?

If you have been to Target lately, you might have seen Lucky Charms Frosted Flakes or now you may see Honey Nut Frosted Flakes—talk about innovation! Are these going to have the legs that the other cereals do? Maybe but for novelty purposes, it makes sense to launch it. Though in the aisle of cereals, how would anyone notice or even know how to find these new launches? I certainly wouldn’t go out of my way to look for them if I hadn’t read about it online somewhere. That’s the problem, no matter how good the innovation is, someone has to educate the consumer that it is there and available and until that is resolved, some innovations will only lead to minimal success!