Going to the cereal aisle, I'm always amazed at the variety of choices, aren't you? However, I was actually shocked by the amount of Cheerios in the aisle (see the pic).We are spoiled for choice today and this is hampering our decision- making and preventing us from going quickly in and out of a store,... Continue Reading →
Cheerios!
Cheerios for the win!
Cereal Innovation
Is combining names and tastes the best way to innovate in the cereal category?