Have we reached peak saturation?

Going to the cereal aisle, I’m always amazed at the variety of choices, aren’t you? However, I was actually shocked by the amount of Cheerios in the aisle (see the pic).

We are spoiled for choice today and this is hampering our decision- making and preventing us from going quickly in and out of a store, which is why stores like Aldi’s are gaining popularity.

So my question for you is, do we need so many choices?

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