Zero Sugar Soda–Yay or Nay?

If you’ve read my posts in the past, you know that I do drink Coke Zero time to time but what is interesting now is that more and more sodas are launching that say Zero Sugar versus just zero. Even Mountain Dew is launching a Zero Sugar soda. Do these drinks appeal to you the consumer?

For me, if I’m going to have a soda and sugar is what I want to stay away from, I’ll go with those items that say zero sugar on the front of the packaging so yes, it does grab my attention. I’m guessing companies are realizing that they need to call out that as even Coke Zero saw an increase in consumption when the name became Coke Zero Sugar. Such a small change in packaging resulted in more profitability for the company. I’m guessing that Mountain Dew Zero Sugar will similar success plus with the amount of caffeine it has, I’m sure it will find favor with both soda and energy drinkers.

Do you think zero sugar soda is here to stay? Yay or nay?