Recently, I read an article about a popular brand going from soaps to chocolates. I mean, because they are able to source ethically needed ingredients, a pivot was made. From a business perspective, it does make sense but from a consumer’s standpoint, would you be confused?
Would you be shocked seeing your favorite brand in a different aisle? Would you gravitate towards it or think what’s going on? I’d probably think the latter but still try it. I guess that’s what companies are relying on, that you’ll follow them into their new venture.
Stay well!
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